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Bogor, July 23, 2026 – The Management Student Association of the Faculty of Economics and Business at Djuanda University successfully held the Final Presentation of the Marketing Plan Competition (MPC) as part of the Djuanda Management Competition (DMC) 2026. The event, which was held online via Zoom Meeting, was attended by three finalist teams from various universities: ALPHAWORKS from the Balikpapan College of Economics, GOING CONCERN from Tarumanagara University, and VICTORIAVERSE from Djuanda University.
The event began with participant registration, opening remarks by the Master of Ceremonies, and an explanation of the rules and competition procedures by the moderator. The panel of judges—Dr. Samsuri, S.E., M.M., and Dr. Lia Kian, S.E., M.M.—then presided over the evaluation of the final presentations, which took place in the order determined by the drawing held during the Technical Meeting.
Each finalist team was given 15 minutes to present their marketing plan, followed by a 10-minute Q&A session with the panel of judges. All participants demonstrated analytical skills, creativity, innovation, and strong communication skills in presenting their marketing strategies. At the end of the session, the panel of judges provided feedback and recognition to all finalists and encouraged participants to continue developing their skills in devising innovative marketing strategies that keep pace with technological advancements.
Based on the evaluation results, ALPHAWORKS from the Balikpapan College of Economics won First Place, GOING CONCERN from Tarumanagara University took Second Place, and VICTORIAVERSE from Djuanda University claimed Third Place. Through this event, it is hoped that the DMC 2026 Marketing Plan Competition can serve as a platform for students to develop strategic thinking, creativity, and innovation, as well as to devise marketing solutions capable of addressing the challenges of the business world in the digital age.
The entire series of events concluded with a group photo session as a token of appreciation for the hard work of all the finalists, the judging panel, and the organizing committee, whose efforts made the DMC 2026 Marketing Plan Competition a success.