Last Updated: 11 months ago
Assallamualaikum Wr. Wb Training and Assistance in Product Innovation, Digital Marketing and Digital Finance for Nagrak Village MSMEs in the framework of the Community Service Program (PKM) This community service activity was carried out by Lecturers of the Faculty of Economics with funding from the Higher Education Ministry of Education and Culture through a community service incentive program integrated with Merdeka Learning Independent Campus based on the performance of the Main Performance Indicators for Private Universities in 2022. The target audience is food MSME players in Nagrak Village, Sukaraja District, Bogor Regency. Nagrak Village was chosen because it is an FE fostered partner village. Followed by 20 food MSME players. This training activity was held for 2 days, December 9 and 10, 2022. The event was opened by the Dean of the Faculty of Economics, Dr. Dra.Sri Harini, M.Si and attended by the Head of Nagrak Village represented by the Secretary of Nagrak Village Mr. Komarudin, also attended by faculty structural ranks and lecturers of the Faculty of Economics. As the chief executive of this activity Erni. Yuningsih, SE, MM. The first day of training was filled with training on Product Innovation, Digital Marketing and Digital Finance with resource persons Dra. Tika Djatnika, M. Si, CHRMP, Lina Parlina, A.Md. Ak, and Wahyu D and the next day was a mentoring activity with resource persons Fahmi Fauzan, SM, and Herdi Hidayat, S.Ak and team. The purpose of this training is expected to increase the ability of MSME actors to innovate products, the ability to increase digital marketing in an effort to increase market expansion and have the ability to manage finances and simple financial records based on PSAK based on digital finance. The achievement of Main Performance Indicators (IKU) 2, 3 and 5 and as a form of implementation of the Tridharma of Higher Education. (eyn) Wassalamualaikum. Wr. Wb