Last Updated: 10 months ago
Cimandala, July 31, 2025 In an effort to encourage the development of micro, small, and medium enterprises (MSMEs) to be more adaptive in the digital era, students from the Community Service Program (PKM) group 11 of the Faculty of Economics and Business (FEB) at Djuanda University (UNIDA) Bogor held a training activity titled Smartpreneur Camp: Link Your Brand to The Next Level at the Cimandala Village Hall, Sukaraja Subdistrict, Bogor Regency. This activity is part of a series of student community service programs aimed at assisting village MSME actors to move up the ladder, in terms of marketing, product management, and financial record keeping. A total of 12 MSME participants from various hamlets in Cimandala attended and actively participated in the training from start to finish.
The training began at exactly 8:00 a.m. with an opening by the host, Dinda Dwi Lestari, followed by a group singing of the Indonesian national anthem, Indonesia Raya. The event took place in a solemn yet warm atmosphere, fostering a spirit of collaboration between students and residents. After the opening, the first speech was delivered by the Head of the UNIDA PkM Team, Mochamad Reza. In his presentation, Reza emphasized that this activity is a tangible form of student contribution in helping the community develop local potential so that it can compete in the era of digitalization.
“Through this training, we hope that Cimandala MSMEs can become more competitive, especially in building brands and managing businesses in a modern way,” he said.
The next speech came from the Secretary of Cimandala Village, Ferlan Dinata, who also officially opened the event. He expressed his appreciation to UNIDA students for their initiative and the usefulness of the PkM activities, which directly address the needs of the community.
“I am proud that the students came not only with theory, but also with practical assistance that was directly felt by the residents,” he said.
The chairperson of the Cimandala Village MSME Forum, Eni Yuniati, also delivered a speech. She welcomed the training program positively, considering it highly relevant to the current conditions faced by MSME players. According to him, there are still many businesses that struggle to build product identity and conduct effective digital marketing.
“Hopefully, activities like this can continue, because MSME players really need them,” he said.
A series of sessions presenting material, which are the core sessions of the activity, where participants are provided with four main topics delivered by presenters from the PKM team. The first presentation was delivered by Karmila, a student who also owns a snack business called “Wow Kriuk.” He raised topics related to Product Branding, such as how to create a strong brand identity, build a logo, and determine the right tone for business communication. The second session was presented by Riva Aryani Putri, who delivered material on Digital Marketing. This member of PkM and owner of the business “Krezzbone” explains everything from the importance of a business's presence on social media to strategies for building engagement with customers online.
After the second session, the training was interspersed with ice-breaking activities to lighten the mood. This light-hearted game is designed to keep participants from getting bored and to keep them enthusiastic about the next session.
The third session was presented by Abdul Wadud, a member of the PkM Team, who discussed Product Innovation. He encouraged participants to be bold in trying new combinations in terms of taste and product design without abandoning local characteristics.
“Don't be afraid to try, because innovation is the key to staying relevant,” he said.
The final session was presented by Muhammad Ridwan Effendi, who discussed Digital Finance and Simple Bookkeeping. Ridwan emphasized the importance of financial record-keeping, inventory management, and simple financial applications that can help MSMEs improve their administrative practices. The entire session ran smoothly until around 11:50 a.m. At the end of the event, participants were given time to ask questions and discuss directly with the speakers. The training was then closed with a joint documentation session and words of gratitude from student representatives to all participants and village officials who had supported the smooth running of the event. This activity is the first step in creating synergy between higher education and rural communities, particularly in strengthening the capacity of local MSMEs to survive and thrive in the digital age.