Last Updated: 11 months ago
KKN UNIDA Faculty of Economics Group 16, this time carries the theme "Excellent SMEs Through Optimizing Innovation and Digital Transformation". Therefore, Deni Firmansyah as the group leader and 9 other students, made a program which is one of their work programs, namely conducting "Training on Accounting Records and Digital Marketing in MSMEs" and choosing one of the MSMEs located in Ciburuy village, Cigombong District, Bogor Regency, namely H.Usman doll-making MSME and H. Nurdin pomfret fish farming. MSMEs or Micro, Small and Medium Enterprises, especially in Ciburuy village, are currently still unfamiliar with what is called digital marketing and accounting records, because the umkm actors in this village are still conventional, where they have not recorded their financial system and also marketing only relies on word of mouth. This problem made Deni and other students create a work program. What they expect with this training is to require MSME players to be more creative and innovative and to be able to keep up with existing trends. An MSME will be difficult to develop if its business actors are less able to keep up with the developments that occur around them and the branding that is carried out is not up to date. Therefore, KKN Group 16 helps MSME players in the Ciburuy Village area to better understand online marketing strategies and good and correct accounting records. This training is carried out periodically and mentoring to ensure that MSME players have no difficulties and fully understand what is conveyed. Not only that, the training activities as a KKN work program are also accompanied by tips and tutorials on how to register outlets to e-commerce. The MSME players admitted that they were very happy with the training on online marketing and accounting records in these MSMEs, even H. Usman as the owner of a doll-making MSME thanked Deni and 9 other students directly and hoped that this KKN activity could be useful for his business and for the future.