Last Updated: 9 months ago
Lecturers from the Faculty of Economics and Business at Djuanda University (UNIDA) gave presentations to provide guidance and assistance to business people in Malaysia as part of an international community service program held at Wisma MPM, Malaysia, in collaboration with the Malaysian Trade Association Council (MPM) and the Indonesian Migrant Workers Association (PARI) Malaysia.
In this activity, UNIDA FEB lecturers, represented by Mr. Saepul Anwar, presented material on Creative Economy and MSME Development: Strengthening Financial Accounting Literacy & Digital Marketing Optimization, which aimed to strengthen the capacity of business actors, communities, and students in financial accounting and the use of social media as an effective and global marketing tool.
This activity was welcomed by MPM Malaysia. MPM representatives emphasized that this collaboration not only strengthens bilateral relations between Indonesia and Malaysia, but also provides tangible benefits for the development of MSMEs and cross-border business communities. In addition to the presentation of material, the event also featured interactive discussion sessions, case studies, and hands-on practice on strengthening the capacity of business actors in the context of business sustainability efforts.
Through this international Community Service program, UNIDA and FEB are committed to collaborating to continue developing global networks, while contributing to improving financial literacy and digital marketing among business people in the digital economy era.