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Last Updated: 10 months ago
Cimandala, Bogor, July 23, 2025 The Community Service Program (PkM) with the theme “Smartpreneur 2025: Link Your Brand to The Next Level” was officially launched in Cimandala Village, Bogor Regency, on Wednesday (July 23, 2025). The launch of the program was marked by a symbolic ribbon-cutting ceremony conducted by the Village Head of Cimandala, Aditiya Agung Diningrat, S.Kom., Gr., SH., M.Si., accompanied by Field Supervisor Saeful Anwar, S.Ak., M.Ak., and representatives from the local SME sector. The opening was attended by all members of Group 11 of the PKM FEB University of Djuanda, as well as village officials and representatives of local SMEs.
The PKM activity carried out by Group 11 FEB Universitas Djuanda will take place from July 23 to August 20, 2025. This program aims to empower local MSMEs through efforts to improve several aspects, particularly those related to business management and marketing with a digital touch.
The opening ceremony began with a speech from the university, represented by Field Supervisor Saeful Anwar, S.Ak., M.Ak., who explained that the PKM program not only benefits the community but also provides a learning opportunity for students. “Students can implement the knowledge they have acquired while making a real contribution to society,” he added, echoing the tagline of the Ministry of Education, Culture, Research, and Technology, which is “Dikti Berdampak” (Dikti Makes an Impact).
This was followed by a presentation from the village, namely the Head of Cimandala Village, Mr. Aditiya Agung Diningrat, who expressed his appreciation for the students' initiative. “This program is expected to encourage local MSMEs to be better prepared to compete in a wider market,” he said.
The series of speeches ended with a presentation from a representative of MSMEs, delivered by Mr. Broto, who is also the head of BUMDES Desa Cimandala. He said, “We hope that there will be assistance in digital marketing because there are still many businesses that are limited in their use of technology.”
The series of activities concluded with a symbolic ceremonial opening of the PKM activities, featuring a ribbon-cutting ceremony by the village chief, followed by a joint photo session involving the village representatives, SMEs, students, and academic advisors. It is hoped that this PKM activity will have a sustainable impact on the village economy, particularly through the development and enhancement of SMEs, reflecting the identity of Cimandala Village as an innovative village.